Dynamic targeting in Page Builder allows publishers to control ad placements based on the page context, such as Homepage, Section Pages, and Story Pages.
Using Page Type and Section-based targeting, ads can be configured to display only on relevant pages, helping improve ad relevance and campaign targeting.
Key Parameters
Page Type: Defines where the ad should appear.
Supported page types include:
- Home
- Section
- Story
Sections
Used for contextual targeting based on story categories or sections such as:
- Sports
- Politics
- Entertainment
- Business
Targeting ID (Optional)
Additional targeting value that can be passed for custom ad targeting requirements.
Where to Configure
- Navigate to Page Builder
- Select the required page/template
- Open the required Ad Slot
- Click on Settings (⚙️)
Configure the following fields:
- Ad Type
- Page Type
- Targeting ID (optional)
Example Setup:
Homepage Ad
Ad Type: Leaderboard
Page Type: Home
This ad will display only on the homepage.
Section Page Ad
Ad Type: Leaderboard
Page Type: Section
This ad will display only on section pages.
Story Page Ad
Ad Type: Super Leaderboard
Page Type: Story
This ad will display only on story pages.
How Dynamic Targeting Works
Page Builder automatically:
- Identifies the current page type
- Matches the configured ad slot rules
- Passes targeting values (if configured)
- Displays the relevant ad based on the page context
This helps to create more targeted and context-aware advertising experiences across the website.
