Setting up Ads in Google Ad Manager

1. Go to Google Ad Manager and log in using your account credentials.
2. Navigate to Orders: 
   In the left sidebar, go to Delivery → Orders.

• Click “New Order” to create an order. This step helps organise your ad campaigns under specific advertisers.
• Enter the advertiser's name and order details, which will help you track who the ad belongs to.
• Click Add Line Item to create a specific ad placement within this order.

3. Configure Line Item:

A line item defines the details of how and where an ad will be displayed. Here's how to set it up:
AdType: Select Display, as you’re setting up a visual banner or creative.

• Line Item Template (Optional): Use this if you have predefined templates for faster setup.
• Name: Enter the campaign name (e.g., Spring Sale Banner). This helps identify the campaign later.
• Line Item Type: Select Sponsorship if you want this ad to take priority and show as often as possible.
   

• Expected Creative: Specify the ad size (e.g., 300x250, 728x90). This ensures the right fit for the ad slot.
  The supported sizes on the page builder are:
  Leaderboard: 728×90
  Super Leaderboard: 970×90
  Billboard: 970×90
  Mobile Leaderboard: 320×50

4. Delivery Settings:

These settings control when and how often the ad appears.

• Start and End Time: Choose the exact dates and times for the ad to start and stop running.
• Adjust Delivery: Under this section, set Display creatives to As many as possible. This maximizes the ad’s visibility.

5. Set Targeting:

Targeting ensures the ad appears in the right place for the right audience.
Under Add Targeting, define where and how the ad will be served:

• Inventory: Select Run of Network to allow the ad to appear across all available ad slots, unless you want to target specific pages or sections.
• Once completed all the steps above, click on save.

Once added the line item, it will get the user to the line item page ( please refer to the screenshot below) 

6. Add Creatives: 

Creatives are the actual images or content of the ad.

• After saving the line item, go to the Creatives tab.
• Click Add Creatives → New Creative and select the appropriate ad size.

Note: Please ensure that the creatives you upload match the sizes we support on the page builder:

• Select Image: Upload the ad banner or graphic provided by the advertiser.

• Add Details: Enter the creative name, upload the image, and provide the click-through URL (the link users will visit when they click the ad).
• Click Save and Preview to ensure the ad looks correct and links properly.

7. Review and Activate:

Carefully review all settings, including targeting, delivery, and creative details.

• Click Save and Activate to start the ad delivery process.
• Once live, the line item status should change to Delivering if everything is set up correctly and there is available inventory for the ad.

How to Render an Ad More Frequently on the Frontend: 

To increase the frequency of a specific ad appearing in a designated ad slot, follow these steps: 

1. Go to Line Items and select the ad that has been created.
2. Navigate to the Creatives section and check the box for the desired ad.
3. Click on Copy Creatives—this allows multiple creatives to be associated with the line item, increasing its delivery.

By following these steps, the selected ad will have a higher chance of rendering more frequently on the front end.

Set Targeting in Google Ad Manager:

• Navigate to Add Targeting and click on Custom Targeting.
   

• Select the Publisher ID from the dropdown.
• Create a variable with the ad name as its value.
• Note: Ensure all characters are in lowercase.
• Click Save.

Now if you want the ad to render multiple times on the front you need to follow the simple below steps.

Configure Ad Slot in Page Builder: 

• Log in to the Page Builder.
• Hover over the desired Ad Slot and click the Settings Gear icon.
• In the Targeting ID field, add the ad targeting ID created earlier.
• Save the changes.

This setup will ensure the selected ad renders in the specified ad slot.